Posted by Daniel Saunders on Apr 10, 2012
Article word count: 710 Times read: 436
Coffee is big business. Really big. In fact, roughly 150 million Americans- roughly half the population of the U.S. - drinks coffee, creating an $18 billion dollar market.
Health supplements are also a big and profitable business, with sales of over $5 billion dollars in 2009. So what happens when you take coffee and supplements and put them
together? YOU GET ORGANO GOLD. Organo Gold was founded in 2008 by network marketing master Bernardo Chua. Chua already have built a 500,000-member direct sales organization in the Philippines when he turned to distributing healthy coffee as an outlet for his energies. And while Organo Gold isn't releasing the numbers on its team of distributors, it's not hard to find Organo Gold distributors on the internet.
One thing that prospective network marketers will like about Organo Gold is that it seems to be possible to purchase products and sign up for a distributorship only through Organo Gold distributors, called representatives. In this way, Organo Gold, unlike some network marketing companies that allow customers to order products directly, is very supportive of its distributors. It's also good to note that distributors can make a healthy commission of 50% on retail sales of the product. This gives distributors a fairly solid choice as to whether they want to remain simply as a retail sales outlet or go the extra distance to get involved in recruiting and mentoring a downline.
ANOTHER ORGANO GOLD ADVANTAGE
The company offers its representatives their own Organo Gold websites that link directly to the main company site when it's time to order. However, the company's Web policies
aren't easily available online so it's impossible to document just how much leeway representatives have in designing their own sites. A quick glance through a few
representative's sites reveals little or no personal branding an very little customization of the individual sites, but with such a small sample size, it would be a mistake to
generalize about the whole company without more evidence.
WHAT DOES ORGANO GOLD SELL?
First the company sells a variety of coffees. But these aren't ordinary coffees - they are coffees that have been combined with ganoderma, otherwise knwon as the reishi
mushroom. Ganoderma is known for a variety of health benefits from reducing fatigue to reducing inflammation. Combine that with research that seems to indicate that coffee
itself has a wide variety of health benefits, and Chua seems to have come up with a potential gold mine. Organo Gold doesn't stop at coffee, either. The company offers hot
chocolate and green tea mixed with ganoderma, as well as ganoderma and other nutritional supplements. One Organo Gold representative's website mentions a soap and a lip balm, but those products aren't available for sale (yet?) on the company's main site. Another potential benefit of getting involved in Organo Gold now is that the company is only about 4 years old. Given the number of coffee drinkers and supplement enthusiasts in the Western world, it's quite possible that the market hasn't even gotten damp yet, let alone saturated.
HOW DO YOU SELL ORGANO GOLD?
In addition to online sales, the company says that you can turn any existing event into a Organo Gold event by simply serving the coffee and having it on hand for sale. Just
like other network marketing companies, Organo Gold seems confident that all anyone has to do to become interested in its products is just to try a taste.
And of course, taste matters. This is people's daily coffee, hot chocolate, or tea that we're talking about. While some people will take any supplement no matter how nasty the taste, the folks at Organo Gold were wise to formulate their product by combining it with something that so many people already love. If you are interested in a healthy morning drink or you're considering whether or not you could benefit from a network marketing opportunity, Organo Gold may well be worth looking into. If you love coffee, holistic health, and money, in fact, Organo Gold may just be the perfect fit for you!
Coffee is the world's second most popular drink. America is swamped with coffee houses, and you'll be pushed to find a home without a jar of coffee. America has also recently become health obsessed. People are constantly looking for get fit quick schemes, and easy ways to improve their health.
If you want to be successful in any network marketing company it is important to learn the insider secrets 97% of home business owners never learn. First, how to become a leader and brand yourself. Second, generate leads daily so you have an audience you can present your business to and market to. And lastly, how to recruit leaders who are motivated to build the business.